Here are Some ideas to help you start your
1. Purchase the branding rights to a viral E-book. Allow people to
give away your free E-book to their visitors. Then, their visitors will
also give it away. This will just continue to spread your ad all over
the Internet.
2. If you have the ability to set up a forum or other bulletin board,
you really have a great tool. Allow people to use your online
discussion board for their own website. Some people don't have one. Just
include your banner ad at the top of the board.
3. Do you have a knack for web design? Create some templates,
graphics, etc. and upload them to your site. Then, allow people to give
away your free web design graphics, fonts, templates, etc. Just include
your ad on them or require people to link directly to your web site.
Make sure that you include a link back to your site in the copyright
notice and require them to keep your copyright notice in tact.
4. Write an E-book. Allow people to place an advertisement in your
free E-book if, in exchange, they give away the E-book to their web
visitors or E-zine subscribers.
5. Write articles that pertain to your product or service. Allow
people to reprint your articles on their website, in their E-zine,
newsletter, magazine or E-books. Include your resource box and the
option for article reprints at the bottom of each article.
6. You can easily find products on the Internet that will sell you a
license allowing you to distribute the product free of charge to other
people. Look for those products that provide "branding rights". That is
where you can include your own name, website, and contact information.
The term "viral marketing" originated to describe
a marketing campaign used by the free e-mail service Hotmail.com. When
the product was launched, every outgoing message contained an ad for
Hotmail and a link to its website at the bottom of the e-mail. So when
people e-mailed their friends and colleagues, they were also promoting
the Hotmail Service.
Viral marketing is a marketing technique that relies on individuals
to spread the message rather than traditional marketing campaigns which
reach out to customers individually. Viral marketing can be simply
descrembed as “word-of-mouth” advertising. The primary aim is to get
people to spread the word about the business with as little effort and
expense from the business as possible. The idea is that a marketing
message spreads can spread like a common cold virus from one person to
another.
Viral marketing includes video clips, e-books, branded software,
images, text messages and so on. It can be very effective in promoting
brand awareness, generating traffic flow and business.
Some viral marketing strategies include:
- Offering incentives such as free products or services.
- Including a forward button in the marketing campaign so that once
someone clicks the button, it spreads and the message gets out to
others.
- Making use of existing networks of people, where one person can spread the message to their friends and associates.
Offering a free download of software, such as a calendar, e-book or
other tool. This is an effective way to gain new subscribers to your
website. A good idea is to also include your logo and marketing message
with the download.
Creating a free e-book or newsletter
and giving them away to your visitors, webmasters or people within your
target market.Producing interesting and informative articles,
newsletters, e-zines
or videos and allowing people to republish it on their site provided
they link through to your website.Getting other sites to link to your
website and using RSS Feeds to
encourage repeat visitors. In doing so, remember to only link to
websites that complement your products and services.
Viral marketing can be highly effective, particularly if you have
something free to give away as well. The idea is that people love free
products or services, and sometimes the business needs to spend money in
order to make money. It is important to ensure you don’t breach any
spam legislation or other regulations when developing a viral marketing campaign.
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